The Power of Visual Thinking: Our Services

Psychologists who have studied the way people learn have discovered that roughly 2/3 of the population (2/3 of any jury pool and many judges) are visual learners. Most people process and recall new information presented in a visual format much better than when the same information is presented to them verbally.

After decades of successfully helping trial attorneys win cases, Bill knows well what has been proven through research: jurors will understand and retain information better when visual presentations — demonstrative exhibits — are used. No matter how good you or your medical expert are at talking about medical issues, using visual aids will dramatically enhance your persuasiveness and ability to educate your audience.

Using his deep knowledge and long experience, Bill will work closely with you and your experts to develop the most effective trial strategy to visually communicate your client’s story, weaving it into your trial theme to produce the greatest impact on jurors.

Some of the injuries we have illustrated:

  • Traumatic brain or spinal cord injury
  • Birth injury
  • Orthopedic trauma/surgery
  • Cardiovascular injury/surgery
  • Peripheral nerve injury
  • Eye trauma
  • Burn injuries/surgical reconstructions
  • Regional pain syndromes spinal injury
  • Surgical injury
  • Breast cancer
  • Hormone replacement therapy (HRT)
  • Neurologic injury/surgery

or any other trauma or medical condition, Bill’s capabilities will benefit your personal injury or medical malpractice case immeasurably.

Types of exhibits we create:

  • Custom large format trial exhibit boards
  • Smaller digital exhibits for mediations and settlement conferences
  • Timelines and graphs
  • 2D and 3D custom animations
  • Multimedia presentations
  • Interactive exhibits
  • Radiologic renderings
  • Digital fetal monitoring strips
  • Customized or original anatomical models

Case consultations

Besides creating effective physical exhibits, Bill offers consultation services to help trial attorneys better understand the anatomical, pathological and surgical aspects of their clients’ injuries. These consultations have proven to be valuable in preparing attorneys to more knowledgeably pursue complex lines of questioning involving anatomy or surgery at deposition. The resulting information often helps attorneys develop their trial themes for cases as well. Bill has also been hired to make presentations to insurance adjusters and opposing counsel, using his exhibits to explain a plaintiff’s injuries, their operations and their prognoses, a strategy that has led to early settlements.


Personal Injury Exhibits

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Medical Malpractice Exhibits

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Anatomical Model Exhibits

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Graphics and Timeline Exhibits

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• • • • •

Bill…your recent consulting with me and the medical illustrations you produced on the Supreme Court matter that was settled for over one million dollars reminds me of how invaluable your participation is and has been over the many years we have worked together.

All your expertise and skill manifests itself in more than just your exhibits. You are able to explain medical better than most doctors and give me a better platform from which to prepare and then elicit testimony from medical professionals.

James W. Bendall, Esq.
Bendall & Mednick

To find out more about how Bill’s artistic skills, medical knowledge and persuasive exhibits can help your next case, contact him today for a free, no obligation case review and anatomical/surgical consultation. Call 518-432-5237 or e-mail.


Westwood Medical Communications, 915 Broadway, Albany, New York 12207 Phone 518-432-5237  •  Copyright 2013 William Westwood. All rights reserved.